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253 unit garden style community
Gaithersburg, Maryland

Problem: Project designed with one, two and three bedroom units. Comparable projects had one bedroom with den options.

Solution: Construction was underway so it was too late to redesign. Converted the attic space above one of the one-bedroom floor plans to create a one bedroom with loft unit with minimal increase in construction costs. Only one other loft plan existed in comparable market and the reconfigured units were among the most popular in the project.

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Aggressive Corporate Program Reduces Vacancy Apartment Community Repositioned to Offer Residents MoreBetter Than a One Bedroom
with Den
Creative Floor Plan Changes
for Pre-Selling Condos
Customer Demand Optimized Floor PremiumsDifferent Sales and Marketing Strategy for Subsidiary Company Due Diligence for Water-View Property The High Utility Cost Mystery More than Expected When High Rents Were RequiredNew Owners Need AssistancePersistence Changed Burdensome ADU Requirements Right Customer, Wrong ProductThe Value of Upgrades