Solutions Portfolio
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96 unit mid-rise community
Vienna, Virginia

Problem: While pre-selling condominiums, there were several requests for large three bedroom units. 

Solution: Quickly modified the plan and combined two of the two bedroom floor plans on the top floor of each of the three buildings to achieve a 2600 square foot penthouse unit. Each sold for $350,000 to $425,000, exceeding the profitability of the original six condominiums.

Problem: A certain two-bedroom floor plan was not selling. 

Solution: Analyzed the price, size and location in buildings and redesigned the entry of the problem unit. Customers were shown preliminary sketches of the new plan and begin buying immediately after the changes were made.

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Aggressive Corporate Program Reduces Vacancy Apartment Community Repositioned to Offer Residents MoreBetter Than a One Bedroom
with Den
Creative Floor Plan Changes
for Pre-Selling Condos
Customer Demand Optimized Floor PremiumsDifferent Sales and Marketing Strategy for Subsidiary Company Due Diligence for Water-View Property The High Utility Cost Mystery More than Expected When High Rents Were RequiredNew Owners Need AssistancePersistence Changed Burdensome ADU Requirements Right Customer, Wrong ProductThe Value of Upgrades