Solutions Portfolio
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CUSTOMER DEMAND OPTIMIZED FLOOR PREMIUMS
240 unit garden style community
Gaithersburg, Maryland

Problem: Apartments located on top level of 4-story walk up garden building with high vacancy.

Solution: Traditional floor premiums of $10 per floor had been added from the 2nd to 4th floors. The premium was in addition to the base rent for each unit. Floor premiums were increased and changed to reflect customer demand: second floor $40, first floor $30, third floor $20 and top floor $10. The new pricing increased rental revenue and reduced vacancy time of higher priced top floor units.

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Aggressive Corporate Program Reduces Vacancy Apartment Community Repositioned to Offer Residents MoreBetter Than a One Bedroom
with Den
Creative Floor Plan Changes
for Pre-Selling Condos
Customer Demand Optimized Floor PremiumsDifferent Sales and Marketing Strategy for Subsidiary Company Due Diligence for Water-View Property The High Utility Cost Mystery More than Expected When High Rents Were RequiredNew Owners Need AssistancePersistence Changed Burdensome ADU Requirements Right Customer, Wrong ProductThe Value of Upgrades