Solutions Portfolio
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DIFFERENT SALES AND MAREKETING STRATEGY
FOR SUBSIDIARY COMPANY
National Residential REIT, Atlanta, Georgia; Boca Raton, Florida

Problem: A large REIT had a smaller division that purchased market rate communities to renovate, re-lease and sell. However, the subsidiary was not getting the desired turn around within the targeted one year holding period.

Solution: The leasing strategy and marketing presentation were conducted as if these properties were long term hold REIT properties. Focus Realty Advisors, LLC produced a specialized training, marketing and incentive program designed to achieve the short term goals of the REIT subsidiary. Focus also conducted training sessions for the subsidiary staffs.

Return to Solutions Portfolio Index

Aggressive Corporate Program Reduces Vacancy Apartment Community Repositioned to Offer Residents MoreBetter Than a One Bedroom
with Den
Creative Floor Plan Changes
for Pre-Selling Condos
Customer Demand Optimized Floor PremiumsDifferent Sales and Marketing Strategy for Subsidiary Company Due Diligence for Water-View Property The High Utility Cost Mystery More than Expected When High Rents Were RequiredNew Owners Need AssistancePersistence Changed Burdensome ADU Requirements Right Customer, Wrong ProductThe Value of Upgrades