Solutions Portfolio
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202 unit luxury high-rise, 147 different floor plans 
Washington, DC

Problem: Construction delays caused higher carrying costs. Needed $2.10 per square foot rents to preserve proforma.

Solution: Units were walked during construction and priced individually. An interactive program was used to show and pre-lease each unit. Created comprehensive resident services program to validate luxury pricing (continental breakfast, Washington Post delivery, 24-hour front desk attendant, concierge services, laundry valet service, fitness attendant, personal training, package delivery and planned activities). Units rented for $2.22 per square foot, the highest rates in Washington, DC. 

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Aggressive Corporate Program Reduces Vacancy Apartment Community Repositioned to Offer Residents MoreBetter Than a One Bedroom
with Den
Creative Floor Plan Changes
for Pre-Selling Condos
Customer Demand Optimized Floor PremiumsDifferent Sales and Marketing Strategy for Subsidiary Company Due Diligence for Water-View Property The High Utility Cost Mystery More than Expected When High Rents Were RequiredNew Owners Need AssistancePersistence Changed Burdensome ADU Requirements Right Customer, Wrong ProductThe Value of Upgrades