Solutions Portfolio
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RIGHT CUSTOMER, WRONG PRODUCT
106 unit garden style condominium
Reston, Virginia

Problem: No selling condominium site located at the end of access road behind strip center. Condominium project shared site with an affordable apartment project.

Solution: Condominiums were not selling while the affordable apartments leased quickly. Many rental prospects that were not qualified for the affordable units, inquired about market rate apartments. Condominiums were converted to market rate luxury apartments. Community was remarketed as market-rate apartments and pre-leases began immediately. Re-bid construction contracts to meet new delivery schedule. 

Project exceeded profitability projections and created ownership opportunity for partners.

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Aggressive Corporate Program Reduces Vacancy Apartment Community Repositioned to Offer Residents MoreBetter Than a One Bedroom
with Den
Creative Floor Plan Changes
for Pre-Selling Condos
Customer Demand Optimized Floor PremiumsDifferent Sales and Marketing Strategy for Subsidiary Company Due Diligence for Water-View Property The High Utility Cost Mystery More than Expected When High Rents Were RequiredNew Owners Need AssistancePersistence Changed Burdensome ADU Requirements Right Customer, Wrong ProductThe Value of Upgrades